From a Brooklyn teacher by day/blogger by night to the new Levi's® Girl, I'm living my dream of blogging full-time and reporting to you from Levi's® HQ. Life is but a song, and this is my hair-blowing guitar solo
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Yesterday the Levi’s & Urban Outfitters Get in the Saddle bike tour hit Levi’s Plaza. It was truly a cycling carnival with bike-powered rides and free Vietnamese sandwiches, you know to replace the calories you used to send your coworkers hurling into the sky. See more about the bike tour at Levi’s Plaza here.
… we had a massive Town Hall meeting with everyone in the building- which meant long elevator rides and empty desks. Everyone couldn’t fit in one room so I sat in a smaller room that had the meeting broad-casted on a big screen. Leaders of the Levi Strauss & Co brands spoke about the current state of business.
The occasion was meeting the new CEO of Levi Strauss & Co, Chip Bergh. Along with bringing great ideas and attitude to the company, I learned Chip is a vegan, triathlete and gave birth the idea of the Swiffer at his last job at Procter & Gamble. Kiiiind of my hero.
There was an event last night at the Levi’s Plaza store to introduce press and bloggers to the Fall 11 line. The store was hopping and everyone was excited to get styled by the store associates and designers.
Yesterday mailboxes were bursting at the seems- the September issue of Vogue has arrived. Some were as excited as on Christmas morning. Have you gotten your yet?
I’ve never really taken the time to notice the gallery of painting and photographs on the 7th floor of Levi’s Plaza. I should make it a habit to stroll around when I am feeling uninspired- it really is a peaceful place.
While interviewing the designer of the Levi’s Commuter Series yesterday, she took me to see her bike which was housed in a room across the Plaza from Levi’s HQ where the Levi’s employees keep their bikes. I would have never known this was there!
umm awesome movie
Yesterday was warm and sunny. Perfect weather for daydreaming by the fountain in the Plaza.
Whenever someone visits the offices at Levi’s Plaza, they marvel in the amount of jeans that litter the walkways. There are clothing racks bursting with denim tucked in every corner and crevice, in hallways, between desks, on my way to the kitchen. Surprisingly, this never struck me as abnormal!
This denim loom from the Cone Mills in Greensboro, NC sits in the lobby at Levi’s Plaza. The Cone Mills ran a red thread through the denim they made for the 501s, or “XX”s at the time, to distinguish Levi’s denim from all others creating our red selvedge. This loom was used from about 1917 until the 1970s.
