Levi's®

Gaby Dolceamore

Gaby Dolceamore

  • Clothes Horse
  • Vinyl Collector
  • Time-Traveling Historian

Levi's Girl

From a Brooklyn teacher by day/blogger by night to the new Levi's® Girl, I'm living my dream of blogging full-time and reporting to you from Levi's® HQ. Life is but a song, and this is my hair-blowing guitar solo

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Fri
23
September
2011

A special goodbye to all of my followers. Thanks so much for making my time as your Levi’s Girl so much fun!

xxoo

Thu
22
September
2011

free your mind

Looking back over my past Look of the Week posts I realized my style has made quite the transformation since coming to San Francisco and Levi’s. I was exposed to so many new ideas and got to step out of what was most familiar to me. These are some things I have learned:

1. Even new clothes can have a heritage and a story as rich at a vintage piece.

2. Nothing is sexier than a Canadian Tuxedo… and a beard.

3. I didn’t wear spandex to work once! It’s more of an accomplishment than anything.

4. Jeans are the perfect blank canvas to showcase your personal style, but treat all pieces as blank canvas.

5. Take the time to define your personal style and commit yourself to achieving that look.

Wed
21
September
2011

new ink

Before leaving San Francisco, I wanted a special tattoo to always remember my time at Levi’s and all the awesome experiences they have given me. To see what I got visit my personal blog!

Wed
21
September
2011

cycling carnival

Yesterday the Levi’s & Urban Outfitters Get in the Saddle bike tour hit Levi’s Plaza. It was truly a cycling carnival with bike-powered rides and free Vietnamese sandwiches, you know to replace the calories you used to send your coworkers hurling into the sky. See more about the bike tour at Levi’s Plaza here.

Tue
20
September
2011

she can be a farmer in those clothes

One last Style Tuesday pic of my favorite Levi’s girl looking so hip in overalls and ankle boots.

Mon
19
September
2011

yesterday’s gone

I can’t believe it has been six months since I arrived in San Francisco to work as The Levi’s Girl. I remember looking ahead with trepidation thinking the remaining 5 months, 4 months, 3 months were so long of a time. It was really scary back then, not knowing how I would spend my time and if I would return to my same life back in New York. I look back now and wonder where the time went.

I know this experience will be with me forever, not just professionally but emotionally. I have never felt so desperate and so alive at the same time. So lonely yet proud of myself. None of this has been in vain- I am so much stronger than I was in February.

As I start my last week at Levi’s and second to last week in California, I hope to soak up every moment to remember the places and faces that I will have to leave behind.

Mon
12
September
2011

Hurricane

Experience teaches us that silence terrifies people the most.

-Bob Dylan

photo source

Fri
9
September
2011

Smile, NY

I wish I could be in my city this weekend to remember this solemn anniversary. From my bedroom window, I can see the big columns of light that shine every year on 9/11 where the Twin Towers used to stand. They are so heavenly, reaching into the night’s hanging clouds.

I only remember seeing the towers twice as a child from the NJ Turnpike so it is not so strange for me to see the skyline in lower Manhattan and see the gaping hole that long-time New Yorkers see. But I love seeing those lights once a year making me realize just how visible they were from so many areas in the city.

{photo from weheartit}

Thu
8
September
2011

Good Vibrations

Cords. Chords. Good Vibrations.

That is how my mind works. Nothing in comparison to the vibrant mind of Brian Wilson. People still talk about the musical splendor of Good Vibrations. What people? Internets people.

I admit I close my eyes in ecstasy when iPod gives me GV, always a pleasant surprise. The eerie, cosmic eeeoowie gives me the goosebumps when it is introduced and I get inside the song to hear it throughout. Can’t help but think it might be the sound of an oscilloscope picking up the vibrations BW’s girl is giving off. I just love oscilloscopes.

Although I can’t help but want to yell “TECH SUPPOOOOORT” every time it comes on.

Wed
7
September
2011

Today at Levi’s Plaza…

… we had a massive Town Hall meeting with everyone in the building- which meant long elevator rides and empty desks. Everyone couldn’t fit in one room so I sat in a smaller room that had the meeting broad-casted on a big screen. Leaders of the Levi Strauss & Co brands spoke about the current state of business.

The occasion was meeting the new CEO of Levi Strauss & Co, Chip Bergh. Along with bringing great ideas and attitude to the company, I learned Chip is a vegan, triathlete and gave birth the idea of the Swiffer at his last job at Procter & Gamble. Kiiiind of my hero.